My fascination with math started in January of 2013. My wife gave me a Barnes and Noble gift card for Christmas, and I used it to purchase The Joy of X: A guided tour of Math from one to infinity by Steven Strogatz.

Earlier this year I stumbled across a phenomenon known as the ganzfeld effect. From Wikipedia: The ganzfeld effect (from German for “complete field”) or perceptual deprivation is a phenomenon of perception caused by exposure to an unstructured, uniform stimulation field.

After losing my mind and eventually finding my way back, I found myself with some incredible new gifts. I call my brain’s new, multidimensional way of seeing things “Upsight,” and it has led to some extraordinary insights and accelerated solutions.

Before I lost my mind, I was a successful marketing executive, business owner, husband and father. I had it all and I lost it all. A cocaine addiction led to mental illness that eventually landed me in a psychiatric hospital and ultimately left me homeless. For two years I was “lost,” literally and figuratively.

One of the first things any good marketer does, if he’s lucky, is help his client define or refine their brand; that special something they do better than anyone else in the marketplace. In my 20 years of owning an ad agency, I did quite a lot of this, and I did it well.

As most people know from the movie “A Beautiful Mind,” mental illness can go hand and hand with math abilities. Many mathematicians disagree with this notion. For every John Nash, Georg Cantor and Kurt Gödel there are 50 other mathematicians with no mental health issues.

In this math post, I’ll explain how my brain processes 2 and 3-dimensional Upsight images and how these images translate into deeper mathematical insights.

In a previous blog, A Peek Into My Brain And The Gift I Call Upsight, I described how I see things through my brain’s new, multi-dimensional way of thinking.

There was a time I fully believed the ad agency I owned with my wife had become a front for a secret porn empire she was running. I was also pretty sure my kids were replaced by shape-shifting aliens and government satellites were monitoring my every move.

As a mental health marketing professional, one of the first things I’m hired to do is help treatment centers, businesses or organizations define their brand, their “deliverable claim of distinction.”

When I broke my brain, light entered through some of the cracks. My brain healed, but the light stayed. My past mental health struggles turned something on in my brain that made me smarter.  You might want to review my other math posts to better understand how my mind works.

With the business of healthcare referrals and reimbursement rapidly evolving, mental healthcare marketers need to keep refining their key audiences, keeping healthcare decision makers top of mind.