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What’s Worrying Your State? You Might Be Surprised.



Would you look at this chart?! As someone who spends a lot of time thinking about mental health marketing, this review of the most Googled mental health terms in each state fascinated me for a number of reasons.


Some of the findings are unsurprising, like the preponderance of searches on seasonal affective disorder in Alaska. But others seem downright random or ironic. In New Jersey, the most densely populated state in the country, people are turning to Google for help with loneliness. New Yorkers and Floridians most often do searches on financial stress, a result you might expect in a more economically disadvantaged state like Mississippi. Nope, in Mississippi, they’re looking for information on social media addiction.

The top three most Googled mental health terms in the country were on Internet addiction, depression and memory loss.

I’m not sure what, if anything, mental health marketers can take from this review about the top concerns in their own states, but it definitely provides some food for thought for brainstorming groups or conversations over coffee.


For instance, what’s up with all the low libido in Tennessee? Why are South Carolina and New Mexico seemingly hotbeds for work stress? But don’t puzzle on it too hard. Mulling over the mystery of grief in Montana, the randomness of caffeine addiction concerns in Ohio, and the possible sources of phobias in Texas seems to be giving me a stress headache. I guess that’s not surprising, as it turns out my fellow Georgians are concerned about stress headaches, too. (When you consider all the traffic in Atlanta, that finding seems about right!)


So, what’s keeping people up at night doing Google searches in your state?

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© 2020 Tom Matte